O e-business como indicativo para o desenvolvimento ao empreendedorismo

Abstract

The aim of this study is to e-business as an opportunity for the development of entrepreneurship. We tried to also identify the entrepreneurial characteristics that lead to success of this model, and analyze and propose models and e-business tools that allow this result. The analysis is based on the concept of Porter's value chain, value creation of Amit and Zott in the value chain and build-to-order. To drive the achievement of this work has used a method of research conducted in three stages. The first, exploratory, aiming to identify, analyze and present models for enterprising e-business. In the second step, quantitative, we identified the IT companies that use the tool of e-business as an engine for business entrepreneurs. And, finally, a study of four companies that have some kind of maturity of e-business as, background, planning and execution. Data analysis suggests that the motivation for entering the e-business is associated with emerging opportunities, notes the importance of organizational skills and background to the case and finds that companies start to implement this market without prior planning. The main practices identified for acquisition and sharing of knowledge are the participation in fairs and missions and use the network of relationships. As a result, the study shows the important role of the entrepreneur-manager, to learn and to identify opportunities, analyze and implement e-business models for achieving success.