Marketing eletrônico: análise dos websites dos arquivos públicos estaduais da região sudeste do Brasil

Abstract

This research's main goal was to analyze the Southeast of Brazil's websites of the state public records, as well as the marketing campaigns of their products and services through archival actions marketing. I selected the archives of the states of Espírito Santo, Minas Gerais, Rio de Janeiro and São Paulo due to the high rate of development of informational technology and communication (ICT) in these capitals. These public institutions such as the archival ones selected here hold the social commitment to disclose as well as disseminate the information in their collections. My project focused on the dissemination of information conducted through the websites of the selected archive institutions. The methodology was an exploratory and qualitative description accomplished through archival research as well as theoretical literature. The data was collected through a form based on the General Guidelines for building websites of archival institutions of the National Archives (CONARQ). In addition, I analyzed the functions of informational, promotional, instructional, reference, research and communication, performed by websites and proposed by Amaral and Guimarães (2008). The results of the research are limited due to the website's gap in fallowing the CONARQ requirements as well as the functions mentioned above. However, my project recommends the enrichment of the content of such website, once these requirements and functions are met besides of making of the variety of tools available on the Internet, such as social networks.