Diagnóstico da gestão da inovação no varejo nacional

Abstract

Innovation is now recognized as an essential factor for the competitiveness of organizations, part of the strategy and linked directly to organizational performance. In this context, the study aims to identify aspects that contribute to the management of innovation, defining a scenario of retailer, outlining an overview of the current capacity of innovation, identifying the relevance of dimensions related to innovation, strategic actions, challenges and benefits achieved. As for the procedures, the research literature is characterized as descriptive and as to the nature, quality and quantity analyzed statistically, and a diagnosis that defines behaviors and trends in relation to the management of innovation in retail stores nationwide. The research will be conducted in one of the largest networks of Brazilian electronics, the sixteen States relating to the four regions of operation. The diagnosis was constructed from the diagnostic tool of the Center for Innovation and Competitiveness Program - Graduate in Production Engineering UFSM adapted for the retail industry based on national and international authors, in order to check the management of innovation in Brazilian retail. The diagnosis had adopted eight dimensions: Strategy, Culture, Relationships, Financial Structure, Process, People and Leadership. After application of the diagnosis can be verified innovation management and innovative potential of the retail network, to identify the main challenges and benefits contributing to perceptions of the factors that actually influence one in the management of innovation in retail stores nationwide.