Gestão da informação arquivística sob a ótica do marketing em consonância com a lei de acesso à informação

Abstract

This study aims to analyze the information management from the perspective of marketing as a methodology for dissemination of information, according to guidelines of the Access to Information Law. To this end, it was conducted a case study in the Archive of the Chamber of Deputies, in which data were obtained from questionnaires and observation of institutional site. The literature review allowed the analysis of relevant concepts about the origin of the word information and its variations as the increased value of information, the archival information from the perspective of marketing and, finally, the study of the Access to Information Law. As a result, it appears that the dissemination of information from Archive is restricted to institutional website. Furthermore, the concept of informational marketing is not widely known by the working team of the Chamber of Deputies.