Revista Plastic Dreams: a apropriação dos recursos digitais na revista para tablets

Abstract

This final paper consists in comprehend how the customized magazine of the brand Melissa, the Plastic Dreams, uses digital resourses from magazines to tablets, through concepts before studied about multimidiality, hypertextuality, interactivity, surfing the tablets and tactility. The analysis starts with a study of an analytical and descriptive case of two digital editions. With the purpose of get the object of study. Besides that, this analysis aims to do a parallel between these two analised digital editions - the octave edition of the summer collection 2013 and the eleventh edition of winter collection 2014 - to identify which resourses are used and which changes are realized through implementation of this version of the digital magazine. By the results acquired from the interview, observation and analysis of this selected editions, we concluded that this digital magazine borrows the digital resourses studied. Although there were limits and aspects to be improved, it bears in mind the esthetic care in insertion of icons of navegation and extra contents, becoming a magazine with functional resourses, which contributs for the relation of proximity of the reader/consumer with the magazine/brand.