Capítulo de libro
Marketing chilean wine domestically. Comparing wine sales at supermarkets and specialty wine shops
Fecha
2014Registro en:
En: Mora, Pierre (ed). Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management. Estados Unidos, Wine Appreciation Guild, 2014. Case 6. pp. 97-107
978-1935879718
Autor
Mora González, Marcos
Escobedo, Rodrigo
Adasme, Cristian