dc.creatorMerigó Lindahl, José
dc.creatorPalacios Marqués, Daniel
dc.creatorBenavides Espinosa, María del Mar
dc.date.accessioned2015-08-04T20:24:52Z
dc.date.available2015-08-04T20:24:52Z
dc.date.created2015-08-04T20:24:52Z
dc.date.issued2015
dc.identifierJournal of Business Research 68 (2015) 1574–1580
dc.identifierDOI: http://dx.doi.org/10.1016/j.jbusres.2015.01.054
dc.identifierhttps://repositorio.uchile.cl/handle/2250/132380
dc.description.abstractAverage price is a numerical value that represents a set of prices,whichmay relate to firms, countries, or regions. This study presents new methods of average price aggregation that build on the unified aggregation operator (UAO). The UAO combines a wide range of sub-aggregation processes into a single formulation capable of accounting for the importance of each concept in the analysis. The aggregation system is flexible, can adapt to different environments, and provides a complete representation of relevant information. The UAO can calculate the average price for numerous geographical contexts such as supranational regions and countries. The study illustrates the UAO's utility by presenting an example of how to calculate the world average price of a product while considering a range of opinions and environmental uncertainties.
dc.languageen
dc.publisherElsevier
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/3.0/cl/
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Chile
dc.subjectAverage price
dc.subjectAggregation systems
dc.subjectUnified aggregation operator
dc.subjectOWA operator
dc.titleAggregation methods to calculate the average price
dc.typeArtículo de revista


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