Ad Agencies performance and role in providing communication servicies in Chile, Japan and the United States

dc.creatorGriffin, Tom
dc.creatorMc Arthur, David
dc.creatorYamaki, Toshio
dc.creatorHidalgo Campos, Pedro
dc.date.accessioned2007-05-09T18:36:50Z
dc.date.available2007-05-09T18:36:50Z
dc.date.created2007-05-09T18:36:50Z
dc.date.issued2005-03-16
dc.identifierhttps://repositorio.uchile.cl/handle/2250/127199
dc.description.abstractThis study explores the relative importance of selected criteria in evaluating ad agency performance and the role wich agencies play in providing marketing communication services of both a within-country and among-country nature.
dc.languageen
dc.relationPublicación Extranjera
dc.subjectMarketing
dc.titleAd Agencies performance and role in providing communication servicies in Chile, Japan and the United States
dc.typeArtículo de revista


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