Neuromarketing: en las ventas

Abstract

The business world has changed through the years, with the passing of time has become more dynamic, more competed, more conglomerated, today the organizational world has been expanded in a way that there are enterprises of all kinds, with a variety of activities, social reasons, and each of them belonging and forming the different sectors of the industry. The biggest challenge facing a company in modern times is the ability to remain competent in the market, that persists in time and more important that has the challenge of knowing the needs of its customers, their tastes, their desires. The customer is one of the most important key links to make a company successful, achieving loyalty brand (or the company itself) and always be in the ability to offer the consumer what they want to find (products, goods and services) through innovation and differentiation. This research work will allow the reader to know one of the tools that can make this possible, it will tell how to know the desires, and the determining factors leading to make a purchase in the consumer with techniques penetrating into the depths of the consumer (the brain), how they think, which expects to receive all this through the application of Neuromarketing as influence in the consumer purchase process. All of this complemented by the trade marketing coming to drive sales and capture the consumer through the marketing of products, higher turnover of sales channels, the management of brand given to a product. The trade marketing is first and foremost a change of mentality to deal with new trends and requirements of the market along with the consumer.