dc.contributor | Santos Hernández, Andrés Felipe | |
dc.creator | Munar Guerrero, Laura Cristina | |
dc.creator | Quiroga Porras, Johana Patricia | |
dc.creator | Peña Mayorga, Manuel Fernando | |
dc.date.accessioned | 2012-11-02T19:23:50Z | |
dc.date.available | 2012-11-02T19:23:50Z | |
dc.date.created | 2012-11-02T19:23:50Z | |
dc.date.issued | 2012 | |
dc.identifier | http://repository.urosario.edu.co/handle/10336/3955 | |
dc.identifier | https://doi.org/10.48713/10336_3955 | |
dc.description.abstract | This research was developed to meet an expert understanding of the behavior of the automotive sector in Colombia in recent years, emphasizing the vehicle segment of mid-range market, which are best purchased in volume by Colombians.
The study was conducted in the period between 2006 and 2011 to have identification and real assessment of the sector to the current situation, which evaluated the assemblers in the country belonging to the division or tariff classification given by the Código Industrial Internacional Uniforme - CIIU.
The work is based on the methodology of Análisis Estructural de Sectores Estratégicos by which it is necessary to develop a historical examination of the performance of the sector in recent years which is presented in economic development, sales, state of overcrowding, white spots, leading market participants, Free Trade Agreement and other items that characterize the segment.
Similarly, the research reflects an overview of the strategies used by the major brands of the study, evaluating how they are been mimicked or not by their competitors, and likewise, determine what makes a company a leader in the market not only taking the economic as a pillar. | |
dc.language | spa | |
dc.publisher | Universidad del Rosario | |
dc.publisher | Administración de Empresas | |
dc.publisher | Facultad de Administración | |
dc.rights | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights | Abierto (Texto completo) | |
dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
dc.rights | EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma.
PARÁGRAFO: En caso de presentarse cualquier reclamación o acción
por parte de un tercero en cuanto a los derechos de autor sobre
la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe.
EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. | |
dc.source | instname:Universidad del Rosario | |
dc.source | reponame:Repositorio Institucional EdocUR | |
dc.subject | Estrategia | |
dc.subject | Análisis | |
dc.subject | Sector | |
dc.subject | Comercio | |
dc.subject | Hacinamiento | |
dc.subject | Competitividad | |
dc.subject | Vehículo | |
dc.subject | Productividad | |
dc.subject | Competidores | |
dc.subject | Ensambladora | |
dc.subject | Cadena productiva | |
dc.subject | Importación | |
dc.subject | Exportación | |
dc.subject | TLC | |
dc.subject | Sustitutos | |
dc.subject | Compañía | |
dc.subject | Convergencia estratégica | |
dc.subject | Análisis estructural de sectores estratégicos | |
dc.subject | Estrategia y ventaja competitiva | |
dc.title | Análisis estratégico del sector automotriz en Colombia | |
dc.type | bachelorThesis | |