Modelo matemático para la construcción de índices de diferenciación estratégica.

Abstract

To measure strategic convergence and related profit erosion are key steps in determining the attractiveness of an industry. The basic assumptions underlying the construction of strategic differentiation indices (SDIs) are analyzed. A systemic approach with epistemological considerations is proposed (1) to categorize and describe product attributes, (2) to build the components of a universal value metric and (3) to construct SDIs. The mathematical model uses the m-dimensional product attribute space and the (n-1)-simplex volume defined by n =m+1 competing products. Average attribute dispersion measures are also used. SDIs performance is exhibited in dynamic, deterministic and Monte-Carlo simulated scenarios.