Discovering Hands - México

Abstract

Discovering Hands model has been internationally recognized as an innovative project that has expanded in different countries around the world, such as Austria, and has begun to study the proposal in countries like the Czech Republic, India and Colombia. (Discovering Hands, 2016). This is because not only improves the treatment of breast cancer, but also reduces the overall cost of treating the disease and increases the labor force in the countries where it is present. Representing a great opportunity in different ways, a feasibility study was developed of the business model in three countries in Latin America, Colombia, where already launched a pilot project led by CAF in Cali - Argentina and Mexico This work involves the study of feasibility, focused on Mexico; through which three main things were sought, learn and study the market context and health situation in the country, analyze the data collected, in order to propose solutions to reduce one of the leading causes of death in the country. Currently in Mexico, 52% of diagnosed cases of breast cancer occurs in late stages, increasing the risk of death of patients. (Colima, 2013). With the study was identified a high potential opportunity to Discovering Hands, being its strategy and additional resource to contribute to improve the early diagnosis of breast cancer in Mexico, and due this opportunity it is presented an adaptable business model to the Mexican requirement