How can strategic philanthropy contribute to innovation for companies

dc.contributorMarais, Magalie
dc.creatorMatteucci, Alessandro
dc.date.accessioned2015-03-25T17:28:37Z
dc.date.available2015-03-25T17:28:37Z
dc.date.created2015-03-25T17:28:37Z
dc.date.issued2014
dc.identifierhttp://repository.urosario.edu.co/handle/10336/10308
dc.identifierhttps://doi.org/10.48713/10336_10308
dc.description.abstractAs a specific component of Corporate Social Responsibility, philanthropy can impact strongly the ability of an organization to change and innovate on diverse aspects, a subject for which only a few researches have attended in the academic literature. This investigation proposes to explore the existing link between a strategic conception of philanthropy and innovation. Indeed, the nature of the research question relies on an unexplored field in the CSR and Innovation management academic literature. It starts with the interest to know which the benefits are for a firm encouraged to invest strategically in philanthropy. In this regard, the analysis contributes in fitting this gap by following different objectives in an exploratory perspective. Throughout the research it will be analyzed the concept and the current and past contributions on the different branches of innovation (product innovation, managerial innovation, technological innovation), to accentuate the relation between an accurate strategic approach to philanthropy and the impact on the organizational value. Indeed, analyzing philanthropic innovation may provide insights about business opportunities and notions related to social investments and profit. That aspect includes the link between those strategic decisions that a firm can use to maximize those investments as it was part of their core business. It also proves the existing link between CSR and innovation, and the possibilities that the enterprises have towards this subject.
dc.languagespa
dc.publisherUniversidad del Rosario
dc.publisherAdministrador de negocios internacionales
dc.publisherFacultad de administración
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAbierto (Texto completo)
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
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dc.sourceinstname:Universidad del Rosario
dc.sourcereponame:Repositorio Institucional EdocUR
dc.subjectSustainable development
dc.subjectCorporate social responsibility
dc.subjectInnovation
dc.titleHow can strategic philanthropy contribute to innovation for companies
dc.typebachelorThesis


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