Plan exportador piña perolera

Abstract

Taking into account the characteristics of the European market which will make inroads, is developing a plan to export where the product is marketed perolera pineapple, a fruit that grows optimally within Colombia as a key department taking the Santanderes which accounts for 100% of its production to the cultivation and harvesting of this fruit.

As a first phase for the development of this work was performed the study and information gathering of the technical perolera pineapple. The second phase of the study consists of pineapple in the world and its positioning. Phase three is based on market research for Germany, Belgium and Holland as a country finding this last goal. The fourth stage is the logistics study to determine the time of production, packaging and transportation of fruit. The fifth and final phase is the financial analysis to demonstrate the feasibility of the project and its purpose.

The scope exporter who has this plan is one of the main conclusions resulting project, just as for proper achievement is necessary to have clear strategies for the proposed plans have the desired functionality and purpose.