dc.contributorOlis-Barreto, Irma-Maria
dc.creatorMerchan Cubillos, Carlos Alberto
dc.creatorHurtado López, Lorena
dc.date.accessioned2012-01-26T17:41:01Z
dc.date.available2012-01-26T17:41:01Z
dc.date.created2012-01-26T17:41:01Z
dc.date.issued2011
dc.identifierTA 0015 2012
dc.identifierhttp://repository.urosario.edu.co/handle/10336/2765
dc.description.abstractBased on the CEO of the Year award, which is organize annually at the University of Rosario and where they honors the most outstanding entrepreneurs in the Colombian economy, there was a further inquire about the main factors that influenced that the president of Grupo Nacional de Chocolates (now called Grupo Nutresa SA) received the Mariposa Lorenz Award for being the person who run a business with such outstanding and enduring performance over time. This research is based on the different theories developed over time about the durability of some companies in which were able to identify certain features that are essential for their support, success and existence until today. That kind of features reflects how companies suffer various changes and problems that make their management become more complex and interesting thanks to the many opportunities the market offers. With this vision of the business situation in Colombia, is important to show and emphasize how companies such as the Grupo Nutresa stand against its competitors and make the market more competitive and attractive to the new entrepreneurs with creative businesses to see these big multinationals as an inspiration to fulfill their dreams. This research is focused to highlight the different reasons that generate company sustainability, raise awareness among entrepreneurs with good governance and above all a constant effort to grow and make things better as a recognized and well known company that is seen as an example for the entire market.
dc.languagespa
dc.publisherUniversidad del Rosario
dc.publisherAdministrador de negocios internacionales
dc.publisherFacultad de administración
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.rightsBloqueado (Texto referencial)
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.rightsEL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARÁGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización.
dc.sourceinstname:Universidad del Rosario
dc.sourcereponame:Repositorio Institucional EdocUR
dc.subjectPerdurabilidad
dc.subjectEstrategia
dc.titleProyecto de investigación “vida y muerte empresarial, estudios empíricos de perdurabilidad” empresas saludables caso de estudio : Grupo Nutresa S.A.
dc.typebachelorThesis


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