Proyecto de investigación “vida y muerte empresarial, estudios empíricos de perdurabilidad” empresas saludables caso de estudio : Grupo Nutresa S.A.

Abstract

Based on the CEO of the Year award, which is organize annually at the University of Rosario and where they honors the most outstanding entrepreneurs in the Colombian economy, there was a further inquire about the main factors that influenced that the president of Grupo Nacional de Chocolates (now called Grupo Nutresa SA) received the Mariposa Lorenz Award for being the person who run a business with such outstanding and enduring performance over time. This research is based on the different theories developed over time about the durability of some companies in which were able to identify certain features that are essential for their support, success and existence until today. That kind of features reflects how companies suffer various changes and problems that make their management become more complex and interesting thanks to the many opportunities the market offers. With this vision of the business situation in Colombia, is important to show and emphasize how companies such as the Grupo Nutresa stand against its competitors and make the market more competitive and attractive to the new entrepreneurs with creative businesses to see these big multinationals as an inspiration to fulfill their dreams. This research is focused to highlight the different reasons that generate company sustainability, raise awareness among entrepreneurs with good governance and above all a constant effort to grow and make things better as a recognized and well known company that is seen as an example for the entire market.