bachelorThesis
Emprendimiento NORNA
Fecha
2016Autor
Fonseca García, Ana María
Sierra Berardinelli, Shirley
Garzón López, Tatiana
Institución
Resumen
Through the creation of Norna Ltd., driven by the global expansion of the idea of caring for the planet, along with economic progress of Colombia a group of students from Universidad Del Rosario seek to give birth to the basis of a social and cultural movement to across Colombia, beginning with its capital, Bogota. The company´s main objective is to enhance the value of environmental conservation through a tangible asset and to confront the status quo of fast fashion in the industry. The students examine the opportunities available which will help measure the success of manufacturing and distributing jackets made with organic cotton through its Web site in Colombia.