dc.contributorJuárez, Fernando
dc.creatorOvalle Gutierrez, Andrés Felipe
dc.creatorChacon Aldana, Melissa
dc.date.accessioned2015-02-16T12:41:58Z
dc.date.available2015-02-16T12:41:58Z
dc.date.created2015-02-16T12:41:58Z
dc.date.issued2015
dc.identifierhttp://repository.urosario.edu.co/handle/10336/10190
dc.identifierhttps://doi.org/10.48713/10336_10190
dc.description.abstractThis work aims to identify the utility level of community relations and strategic marketing management business with corporate clients, there are taken into account concepts such as organizational and relational marketing, these concepts help in the investigation to determine strategic relations between the companies, and the benefit that these will generate, thereby promoting the implementation of these strategies in nationally and internationally companies, and also identify the concept of community with corporate clients and how this concept can be adapted the surrounding environment. This in order to understand the functions and features of a corporate client, as well as their behavior. For this reason specific research objectives are to describe marketing strategies in managing business with corporate clients, determine whether the concept of community in managing business with corporate clients and determine whether Community strategic relationships are used in business management with corporate clients. The methodology used was raised theoretical - conceptual, considering the strategic marketing and community relations corporate clients. Bringing the research to the environment of management and leadership, the results to be obtained through the research, will help enhance the management of enterprises, where true that evaluate utility strategies based on community relations and marketing in business with corporate clients. Community strategies and marketing influence directly the relations between companies and their corporate clients, because the marketing allows them to extend the relationship and generate a profit in the future between the corporate customers. From this research it could be conclude, that companies that create community strategies and manage close relations between them, tend to have better profits in the long term and transform itself in a sustainable enterprise.
dc.languagespa
dc.publisherUniversidad del Rosario
dc.publisherAdministrador de negocios internacionales
dc.publisherFacultad de administración
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAbierto (Texto completo)
dc.rightsAtribución-SinDerivadas 2.5 Colombia
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.rightsEL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. -------------------------------------- POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos.
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dc.sourceinstname:Universidad del Rosario
dc.sourcereponame:Repositorio Institucional EdocUR
dc.subjectRelación
dc.subjectcomunidad
dc.subjectMarketing
dc.subjectClientes
dc.subjectCorporativos
dc.subjectInternacional
dc.titleUtilidad de las relaciones estratégicas comunitarias y el marketing en la administración de negocios con clientes corporativos
dc.typebachelorThesis


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