La estrategia digital y promocional para Rockin’ Muffin

Abstract

Rockin' Muffin is a new small company dedicated to the production and sale of muffins of different flavors created with the purpose of covering the high demand for such products in the city of Bogota. Specifically the market of pastry and bakery in the country has taken a major boost following the rise of specialty gourmet food and globalization, mainly media that lives for several years. Continually emerging new products and new fashion trends food looking to maintain a steady growth in the sector adopting cutting-edge styles. This is where the muffins take place on the Colombian market and positioning itself as one of the favorite companions, sides, or desserts for different occasions. This project aims, in its general objective, define the market segment for Rockin’ Muffin, and implement digital strategies and promotional in order to increase sales of their products and their business results.