bachelorThesis
La seguridad democrática, una estrategia de marketing político del gobierno de Álvaro Uribe Vélez: percepción vs. realidad 2002 – 2010
Fecha
2014Autor
Ariza Farfán, Diego
Institución
Resumen
The interest of this paper is to understand the political marketing strategies used by Álvaro Uribe Vélez in the period 2002- 2010, which influenced the configuration of the perceived safety of Colombians. So will analyze what political marketing strategies implemented by Uribe, which were focused on increasing the perception of safety were. Likewise, the political strategy of political marketing will be studied in the democratic security policy, contrasting the perceived safety of citizens from the real conditions of security.