| dc.contributor | Useche, Alejandro J. | |
| dc.creator | Acevedo Pulido, Camila | |
| dc.date.accessioned | 2016-04-25T20:33:01Z | |
| dc.date.available | 2016-04-25T20:33:01Z | |
| dc.date.created | 2016-04-25T20:33:01Z | |
| dc.date.issued | 2016 | |
| dc.identifier | http://repository.urosario.edu.co/handle/10336/11937 | |
| dc.identifier | https://doi.org/10.48713/10336_11937 | |
| dc.description.abstract | The following document is the result of a research project from a Corporate Behavioral Finance viewpoint, a relevant field in the finance world since 2002 but so far unexplored in Colombia. This discipline differs from the economic principle that assumes human rationality in financial decision making process, as they may be influenced by cognitive and emotional biases that the orthodox theory ignores. This research project seeks to discover, from the literature review and through primary data analysis, the presence of behavioral elements on the investment decision making process. In particular, cognitive dissonance, availability bias and confirmation bias were analyzed. Primary data was gathered by sending a survey among Colombian investors categorized as young investors and experienced investors. After the filter was applied, a sample of 142 respondents was selected for the analysis. The main findings were that cognitive dissonance and availability bias were seen to affect young investors more than experienced investors. Also, in both categories, the biases analyzed mildly influence investment decisions. | |
| dc.language | spa | |
| dc.publisher | Universidad del Rosario | |
| dc.publisher | Administrador de negocios internacionales | |
| dc.publisher | Facultad de administración | |
| dc.rights | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | Abierto (Texto completo) | |
| dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
| dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
| dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
| dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
| dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
| dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
| dc.rights | EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma.
PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe.
EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización.
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POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos. | |
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| dc.source | Useche, A (2014). Exceso de confianza y optimismo en las decisiones de presupuesto de capital: las finanzas corporativas desde un enfoque centrado en el comportamiento. Universidad & Empresa, 16(26), 95-116. | |
| dc.source | Useche, A (2014). Protocolo de investigación. http://www.urosario.edu.co/Escuela-de-Administracion/Archivos/Investigacion/4-Finanzas-corporativas-del-comportamiento.pdf | |
| dc.source | instname:Universidad del Rosario | |
| dc.source | reponame:Repositorio Institucional EdocUR | |
| dc.subject | Finanzas Corporativas del Comportamiento | |
| dc.subject | Disonancia cognitiva | |
| dc.subject | Sesgo de confirmación | |
| dc.subject | Heurístico de disponibilidad | |
| dc.subject | Toma decisiones de inversión | |
| dc.title | La disonancia cognitiva y trampa de la memoria en decisiones de Inversión: caso colombiano | |
| dc.type | bachelorThesis | |
