bachelorThesis
Análisis del cubrimiento del periódico El Tiempo sobre la imagen de Juan Manuel Santos y Antanas Mockus en el proceso electoral colombiano llevado a cabo en el año 2010
Fecha
2012Autor
León Heredia, Dennis Lizeth
Institución
Resumen
In the released news from February 26 until June 20 2010 in the newspaper El Tiempo during the election campaign of the year 2010, it is possible to see the influence that the mass media exercise in the electoral decisions of the citizens. For this, not only there was necessary the analysis of the released news but also the analysis of the surveys and of course the final result of the election. By means of the theory of the agenda setting it is based theoretically previously exhibited, to be able to go so far as to affirm that by diverse factors an influence is seen in this case of the newspaper The time on a specific candidate, Juan Manuel Santos, analyzing as mass communication media go so far as to have certain grade of polarization and politicization where it goes so far as to see a major covering and better content of the released news.