Jabones El Tigre y Roca S.A., estudio estratégico para ingreso a mercados internacionales

Abstract

Jabones El Tigre y Roca S.A. company is a producer and marketer of bar soaps and detergents for the washing of clothes and dishes. With this work framed in descriptive, diagnostic and prescriptive stages tried to analyze and evaluate the present situation of the company and give alternatives of export for the detergent product presenting recommendations that can orient future decisions.