bachelorThesis
Análisis de los procesos de internacionalización en el sector petrolero : Ecopetrol, Petrobras Y Exxonmobil
Fecha
2012Autor
Landinez Pabón, Diana María
Quesada Calderín, Estewil Carlos
Cala María, Luis
Institución
Resumen
This work focuses on the phenomenon of internationalization in the oil industry. For this purpose, we chose three companies: Ecopetrol, the biggest Colombian firm, Petrobras, the largest one of all Latin America, and ExxonMobil, a giant in the world of petroleum. These companies, which are at different stages in their internationalization process, show similar strategic behavior. These similarities allowed proposing a generalized model of internationalization for different firms that make up this industry. To achieve this model, we went through different theories of internationalization, developed by several business schools in the world, such as the network theory, or the Eclectic and the Uppsala Model. It is worth noting that the proposed model is a theoretical approach to the business reality of the oil companies, using as a reference a small sample of these firms. Within this model, many of the complexity characteristics of the phenomenon of internationalization are reduced considerably, as part of the academic exercise proposed in this study.