bachelorThesis
Modelo de desarrollo de iniciativas en la industria digital
Fecha
2015Autor
Maria Camila, Roncería Sánchez
Nicolas, Piñeros Pinzón
Institución
Resumen
The following document contains, in first place the characterization of the Digital Industries, built since the recompilation of information, data and stats and based on the context presented by this industry, it also contains different theories that allows the understanding of the development of digital initiatives from an academic perspective giving importance to the mentioned arguments, Eric Ries´ Lean Startup methodology is presented between these theories as the main investigation reference which is the base of the construction of the model built as the fundamental tool to give support to the creation and execution of new initiatives for the industry, through this way people interested can find a simple and effective way to make their ideas tangible, useful and sustainable along with a theoretical and academic support and allowing the decrease of the informality in the sector.