bachelorThesis
El uso de las redes sociales en la campaña presidencial de Clara López Obregón en 2014
Fecha
2015Autor
Carmona Ospina, Andrés
Institución
Resumen
This study case presents a detailed description about the use of social networks in the Clara Lopez’s presidential campaign. This document analyse the work done on social networks played as a role of interaction and direct communication with the electorate and its reach according to the communication and publicity strategy. To prove this, its describes the campaign’s context, their phases, the organization of the digital’s comunication office and the work done in every social network to generate some conclusion elements about the use of these tools, which can be helpful to understand the role of social networks in political process, especially in election campaigns.