SANMIGUEL Supreme Colombian Coffee

Abstract

This entrepreneur project called SUPREME SANMIGUEL COLOMBIAN COFFEE, emerged as an initiative by the entrepreneur Leonardo Sanmiguel Benavides who has lived all his life surrounded by the coffee sector , becoming one of the reasons why He want to starting a business hundred percent Huila , which want to export differentiated and specialty coffee, finished product in half a pound , pound and kilo which his initially market will be three main cities in the United States; Miami , Houston and Atlanta. The proposed venture is shown as a high quality product (coffee ), ensuring traceability can create value and be more attractive to the consumer , but it is not enough the entrepreneurial realized that is necessary to create a client relationship not only the sale , but before, during and after the sale , allowing the creation of a bond of loyalty between the parties , also known as " Relational marketing" .

Likewise, the success of the company should also be the produce success , for that reason SANMIGUEL implement a fair trade policy , in which the coffee grower reward quality , allowing you to improve your quality of life ; SANMIGUEL recognizes the value of constantly creating value their products, which is why is committed to maintaining the pillar of innovation as the backbone of it. SANMIGUEL a company committed to the coffee grower , with the department of Huila and Colombia , providing the best coffee in the world