Plan de medios digital bicicleta Súper Carga

Abstract

Technological tools such as the internet have made information easy to find, regardless of the physical distance between the person who publishes and the people or public to whom they want to go. Taking advantage of these communication facilities, advertising and communication companies have focused their efforts on achieving high impact digital campaigns. For this purpose, we develop this work with which we seek to create and execute a media plan for the company LOS ESCARABAJOS, which sells and builds bicycles. The aim is to provide a 360 ° digital plan, which objective is to attract the target audience and position the company as the main reference in the creation and distribution of bicycles, keeping the quality guidelines of the brand and contributing to the average development environmental with creative and innovative contributions in the development of their products.