Plan Integral para la Comercialización de Aloe Vera en Colombia

Abstract

In recent years, the agricultural sector unions in Colombia have been making big efforts in order to get international certifications on their crops and Aloe Vera products, which allow accomplish quality standards that the market and consumer demand; because they understand all the benefits that this kind of products provides for their health. That´s why, nowadays, Aloe Vera products are considered as a potential market that is increasing the expectations in terms of demand growth, and therefore, it encourages the investigation and development of this project, with the intent to broaden the offer and decrease imports of these products. Agriculture will always be an engine to a country economy, in many cases the raw materials are imported, when the approach should be to exploit the local natural resources alongside with tools and techniques, training and finance programs that allow the farmers a seamless integration with a supply chain and provide an added value enabling a competitive product in the market.