bachelorThesis
Estrategias de internacionalización frente a los TLC: caso de la empresa INMECOLSA S.A.
Fecha
2014Autor
Bohorquez Ramirez, Maria
Institución
Resumen
The central purpose of this Project is to promote the internationalization process of the company Inmecolsa S.A, an SME from food processing and pharmaceutical machinery industry in Colombia, whit more than 25 years of expertise in the local and regional market. The CIDEM (Centro de Innovación y Desarrollo Empresarial- Universidad del Rosario de Bogotá) along with the Cámara de Comercio de Bogotá, established a methodology to support SMEs increase their export potential, which is used as the base of this project.
These methodologies were developed in 5 phases: company diagnostic, market intelligence, cost of product, logistics cost and commercial strategy.