Plan exportador software de encriptación y firma digital de documentos altamente sensibles

Abstract

This exporter plan is projected for a term of three years; it would help ITAC IT APPLICATIONS CONSUTING S.A. to guide its activities in the international market for the years 2009, 2010, 2011. The priority for the first 2 years, it´s to improve inside the company, which it would be the application of strategies in different fields: They are human capital, intellectual capital, cultural capital, economic growth, commercial strategies in the international area, and building of financial capital for the production of revenue

To have part in international market, show its export potential and achieve the expectations of growth from independent sales from the ones obtain in the local market. It pretends to begin in the market with destination to (Peru) with exports for $36.000 dollars corresponding to 30 units in 2009, increase to $72.000 dollars with 60 units in 2010 and $108000 dollars with 90 units in 2011.

The product to export was “SecureFile” in which factors of success were as: Very competitive prices in the market, automatization on of the process of exchange of information, software based on standards, run in any operating system.

Surveys were done where all the areas of the company were diagnosed giving some results:

The structure organization is defined but its growth and necessity to include new staff, but it is not clear the functions inside the organization chart and it depends completely in the general office. This is why the main office must structure better the sales department making new positions available according to the process of internationalization. The policies about the staff are worked in a casual way with valid criteria to promote employees (effort, seniority, etc.); technical updates are done monthly, recognition and participation in the company to its employees, excellent atmosphere that allows performance test according to the goals. Have social commitment within the organization. Great variety of motivation and social responsibilities are done towards poor children. However, an area of human gestures must be created and define the frequency of the trainings.

The revenue comes from the work done by IT with increments of 256% during the last three years to gain $2´032.784683 million of pesos in 2007. The debt rate has also gone up because of the necessity of install capacity, hiring of employees and making requirements of the market as a necessity to generate a good credit report with financial companies. It counts with financial back up to support its immediate obligations with $4,42 by $1 due in 2007 even being the year with the biggest debt rate printing current liabilities for $127.715.281,37. The four partners count with a conduct of 164, 67% (2006) and 132, 97% (007) of earnings over the inversion made before taxes and it currently manages more than 95% of its financial information and countable in a systematic way.

The financial area of the company is not the weakest, but there is not a responsible financial department in charge, this is why there should be a separate sector from management with a financial advisor available 100% of the time.

In the particular case of the project of exportation the cost of production is centered in “SecureFile” version 3.0 that does not represent marginal costs. Since the copy of this software can be made as many times it’s needed without affecting in any proportion the cost. The company does not use a formal method to calculate its costs of operation and development of programs but has developed a system of assessment of cost in excel charts that in an organize way can reach a cost according to its specific needs.

To the selection of the countries target, alternative and contingent a matrix of preselecting six countries was done based on the governments demand and security terms of the information through internet and the entrepreneur perception, competence and other economic factors; giving as a result Peru, Costa Rica and Mexico.

Finally, ITAC S.A. strength and support will help to achieve the aim propose between the time stipulated, also the society with a Colombian company in Peru will allow the incursion in this country and of course its minimum certification to change and the constant innovation will place the brand “SecureFile” in the international market.