Plan de negocios Muy Mirona

Abstract

Research indicates the needs of women Bogota, more precisely the lack of design and exclusivity in the footwear women. Thus in July 2010, we decided to create Muy Mirona. A company formed by two students (21) years, one of them is a student of the Rosario University and the other studied on la Salle College they want to position the organization as one of the best companies in innovative shoes, they promote the employment of people over 40 years to generate a positive social impact on the society of the capital of Colombia. After days and thousands of ideas we decided that name of our company was going to be "Muy Mirona" as a fun and interesting way to capture our clients who aim to be different and unique. We have had the pleasure of launching the first three collections Nice too Meet You , where emphasis was placed on comfort, the shoes we designed for this collection were flat, use synthetic materials that are characterized by the variety of colors . The second collection Nice Too Meet You Two differed from the first because we had in materials incursion such as leather, taches, chamois, and introduced a new line of small heels that have 4/5cm high it was a success. Finally in the third collection, Madonna Bastarda decided to go further, entering the high heels that is 12cm, plataforms for our clients we change the portfolio of the products not only models but also the materials and designs without abandoning our lovely line of flat shoes. Throughout our working life as a company, we have had the opportunity to actively participate in events like “la feria empresarial de la Universidad del Rosario” and international fashion week in Bogota, “la feria de jovenes empresarios de la Camara de comercio de Bogota” and others, where we have had the reception of large crowds, consolidating our position as one of the few companies uniquely designed footwear for women, confirming our commitment to quality work and a vision toward the future. Throughout this time we have lived invaluable experiences that make us who we are today, we seek to be prepared for the challenges ahead reinventing ourselves in each of our collections, to make Muy Mirona be recognized nationally and internationally as a company who understands the wants and needs of women and make these ideas of the woman come true, creating comfortable and functionality shoes, we want to go to all the modern fashion lovers, willing to carry some beautiful shoes