| dc.contributor | Vélez, Rodrigo | |
| dc.creator | Cruz Acosta, Edwin Javier | |
| dc.creator | Aristizabal Gomez, Juan | |
| dc.date.accessioned | 2012-11-22T13:01:35Z | |
| dc.date.available | 2012-11-22T13:01:35Z | |
| dc.date.created | 2012-11-22T13:01:35Z | |
| dc.date.issued | 2012 | |
| dc.identifier | http://repository.urosario.edu.co/handle/10336/3993 | |
| dc.identifier | https://doi.org/10.48713/10336_3993 | |
| dc.description.abstract | This work arises from the benefits of implementing tools, methodologies and theories learned in the Master of Health Administration, and are their own and inculcated by the Faculty of Management, (Rosario University) in a insurance company of life in Colombia.
It has taken a life insurer as a case of research for the development of a strategic analysis and prospective structure of which comprises three phases of research and each sheds valuable real results and to focus the company towards a lasting and strategic direction for the future. | |
| dc.language | spa | |
| dc.publisher | Universidad del Rosario | |
| dc.publisher | Maestría en Administración en Salud | |
| dc.publisher | Facultad de administración | |
| dc.rights | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | Abierto (Texto completo) | |
| dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
| dc.rights | EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. | |
| dc.source | No Top. 658.4012 D19 5a. Ed. DAVID, Fred R. “Conceptos de Administración Estratégica”. Ed. Prentice Hall. México. 1997. Capitulo 4: Evaluación Externa. | |
| dc.source | • No. Top. 658.4012 R436g. RESTREPO, Luis Fernando. Gestión Estratégica y Competitividad. Capitulo dos, Modelo matricial. U Externado, 2003 | |
| dc.source | instname:Universidad del Rosario | |
| dc.source | reponame:Repositorio Institucional EdocUR | |
| dc.subject | Análisis estratégico | |
| dc.subject | Planeación estratégica | |
| dc.subject | Modelo matricial | |
| dc.subject | Herramientas estratégicas | |
| dc.subject | Pensamiento estratégico | |
| dc.subject | Análisis estructural de sectores estratégicos | |
| dc.title | Análisis estratégico sectorial y prospectivo en una compañía aseguradora de vida en Colombia | |
| dc.type | masterThesis | |