Detalgraf S.A.: Plan Estratégico Empresarial

Abstract

DETALGRAF S.A., is a Colombian company with National Capital, founded in February 1993. Through time, the company has transformed and its business core have been expanded in an important way from offering its clients graphic industry supplies to products of health and wealthness, office and cleaning supplies, medicines and industrial safety products. Currently, it has positioned itself as one of the best companies in the institutional sector. This project aims to develop a strategic plan for the company Detalgraf S.A., for the next five years, based on the development of key strategies, product of a preliminary analysis of the problems, that affect the company and its development; hoping to have as a result a solution to weaknesses within logistics, commercial and finance areas. Taking into account the foregoing, we present this project as an alternative for improvement, based on a research question which is: How to ensure the growth and sustainability of the company Detalgraf S.A., by a strategic plan that will help to achieve its perdurability? In order to answer the research question, other important questions arise: Is it possible through a strategic plan, to improve the account management and collection process? Based on these improvements, we may be able to identify the main internal and external problems that affect the company and its environment? And finally, penetrating new markets help increase sales? Developing these questions will help to search an improvement in the internal communication within the company, in order to obtain a better coordination in the use of resources and the operation of the Organization to ensure the creation of value, a key issue for the company