dc.creatorVaré, Arnaud
dc.creatorSeifert, Ralf
dc.date2014-09-23T23:20:07Z
dc.date2014-09-23T23:20:07Z
dc.date2009
dc.date.accessioned2018-04-19T21:05:55Z
dc.date.available2018-04-19T21:05:55Z
dc.identifierJournal of Technology Management & Innovation 4(2): 2009, p. 1-20
dc.identifierhttp://repositorio.uahurtado.cl/handle/11242/2459
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/1371148
dc.descriptionIn network markets, the provision of third-party converters is an important dimension of standards wars. In this paper, we develop a mathematical model to analyze the effects of third-party converter introduction on the adoption process of incumbents’ base technologies and discuss managerial insights based on our model. We determine converter introduction strategies of third parties by establishing under what circumstances third parties may maximize their profit. We find that there exists an optimal introduction time for converters, which depends on a trade-off between conversion option and consumers’ memory effect. The preferred conversion option is mostly two-way conversion. As a result of converter provision, converter introduction affects the de facto standardization process of the incumbents’ base technologies by accelerating the lock-in process of the dominant technology. We then discuss how incumbents can anticipate and react to third-party converter introduction in order to reduce the third parties’ incentive to introduce converters. Throughout the paper, we illustrate our analytical results with numerical examples.
dc.languageen_US
dc.publisherUniversidad Alberto Hurtado. Facultad de Economía y Negocios
dc.rightsAttribution 3.0 Unported
dc.rightshttp://creativecommons.org/licenses/by/3.0/
dc.subjectConverter
dc.subjectDe facto standardization process
dc.subjectNetwork externality
dc.subjectStandards war
dc.subjectTactics
dc.subjectTechnology adoption
dc.subjectThird party
dc.titleThird-party Provision of Conversion Technologies in Network Markets
dc.typeArtículos de revistas


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