Implementing Open Innovation: The Case of Natura, IBM and Siemens

dc.creatorAdes, Cely
dc.creatorFiglioli, Aline
dc.creatorSbragia, Roberto
dc.creatorPorto, Geciane
dc.creatorAry Plonski, Guilherme
dc.creatorCeladon, Kleber
dc.date2014-09-05T22:58:57Z
dc.date2014-09-05T22:58:57Z
dc.date2013
dc.date.accessioned2018-04-19T21:05:33Z
dc.date.available2018-04-19T21:05:33Z
dc.identifierJournal of Technology Management & Innovation 8: 2013, Special Issue ALTEC: Research and Management at Firms, p. 12-25
dc.identifiere0718-2724
dc.identifier1249-2496-1-PB.pdf
dc.identifierhttp://repositorio.uahurtado.cl/handle/11242/2234
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/1371061
dc.descriptionThis paper analyses three case firms whose innovation management processes have been consolidated. The companies Natura, IBM (Brazilian Subsidiary) and Siemens (ChemTech/Brazil) were studied with the purpose of analysing the implementation of OI, particularly in terms of: (a) its alignment with existing corporate strategy; (b) its requirements such as culture, skill and motivation; (c) the strategy and the implementation process; (d) the results achieved (e) the present barriers and enablers. The research is qualitative in nature and employs a descriptive approach. The main results of this study, obtained using a method called �Collective Subject Speech� , show that the implementation of OI, both structured and non-structured, is mainly challenged by cultural issues. It has been observed that the implementation of OI process is at its embryonic stage in all case firms and that this occurs along with investments in closed innovation, meaning that OI results cannot be explored at this stage of the implementation, as there is a long way to consolidate these practices in the case firms studied
dc.languageeng
dc.publisherUniversidad Alberto Hurtado. Facultad de Economía y Negocios
dc.rightsAttribution 3.0 Unported
dc.rightshttp://creativecommons.org/licenses/by/3.0/
dc.subjectInnovation processes
dc.subjectOpen innovation
dc.subjectImplementation of open innovation
dc.subjectInnovation management
dc.titleImplementing Open Innovation: The Case of Natura, IBM and Siemens
dc.typeArtículos de revistas


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