Radical and Incremental Innovation Preferences in Information Technology: An Empirical Study in an Emerging Economy Abstract Innovation in information technology is a primary driver for growth in developed economies. Research indicates that countries go through three stages in the adoption of innovation strategies: buying innovation through global trade, incremental innovation from other countries by enhancing efficiency, and, at the most developed stage, radically innovating independently for competitive advantage. The first two stages of innovation maturity depend more on cross-border trade than the third stage. In this paper, we find that IT professionals in in an emerging economy such as India believe in radical innovation over incremental innovation (adaptation) as a growth strategy, even though competitive advantage may rest in adaptation. The results of the study report the preference for innovation strategies among IT professionals in India and its implications for other rapidly growing emerging economies