Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value

dc.creatorOvervik Olsen, Tonje
dc.creatorWelo, Torgeir
dc.date2014-09-05T22:54:55Z
dc.date2014-09-05T22:54:55Z
dc.date2011
dc.date.accessioned2018-04-19T21:05:08Z
dc.date.available2018-04-19T21:05:08Z
dc.identifierJournal of Technology Management & Innovation 6(4): 2011, p. 172-192
dc.identifiere0718-2724
dc.identifier764-1398-1H-PB.pdf
dc.identifierhttp://repositorio.uahurtado.cl/handle/11242/2143
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/1370970
dc.descriptionEstablishing deep understanding of customers is a prerequisite to improve success rates of innovations under today�s transient business conditions. This paper summarizes methods and tools to increase customer understanding in new product development. A case study of developing an office chair was conducted, utilizing four such methods (web based survey, interview, observation and workshops) to provide directions for later application. Results indicate that methods revealing emotionally-related customer information (workshops and observation) are resource-intensive and provide less amount of information directly applicable to the product development team. The opposite is the case for methods providing more functionally-related information (web based survey and interview). The overall conclusion is that the latter methods are more suitable for product improvements, while the former may provide valuable information for creating more differentiated products.
dc.languageeng
dc.publisherUniversidad Alberto Hurtado. Facultad de Economía y Negocios
dc.rightsAttribution 3.0 Unported
dc.rightshttp://creativecommons.org/licenses/by/3.0/
dc.subjectProduct innovation
dc.subjectCustomer-focus
dc.subjectUser involvement
dc.subjectMethods
dc.subjectStrategies
dc.subjectCase study
dc.subjectweb based survey
dc.subjectInterview
dc.subjectObservation
dc.subjectParticipatory design
dc.titleMaximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
dc.typeArtículos de revistas


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