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Strategic communication and communication strategies in a mediatized context: an exploratory study with micro, small and medium-sized companies of Bauru city (Brazil)
(Univ Malaga, Inst Investigacion Relaciones Publicas, 2018-07-01)
In view of the mediatized scenario, organizations are challenged to rethink how they develop their processes, such as communication strategies, in order to overcome merely instrumental models. It parts from the problem ...
The strategic planning and ICT in the Brazilian Justice
(2009)
In this case study, we analyze the role of different actors in the process of strategic planning and definition of information and communication technologies (ICT) strategies in the Brazilian Justice. The central role of ...
Comunicación estratégica y estrategias de comunicación para el desarrollo de las organizaciones.
(2014-07-14)
The following article is an approach to what is strategic
communication in organizations. Approached from a
theoretical perspective that frames the issues that brings
significant and positive implementation of ...
The Communicator as a Liquid Subject
Book review for Avatares del comunicador complejo y fluido: Del perfil del comunicador social y otros devenires (2016).
Informe final de prácticas profesional plan de comunicación organizacional Ingenio Risaralda S.A 2009
(Universidad Católica de Pereira, 2016-05-20)
The interest in which focuses the present work is to give to know the plan of communications that implemented in the Ingenio Risaralda S.A For the fulfil o of the aims of the Area of Communications, that is posed from the ...
Comunicação Tangram: uma metodologia de comunicação para micro e pequenas empresas
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2018)
This paper seeks to understand the relationship between organizational strategy and strategic communication in the field of micro and small enterprises and to develop a communication model that meets the demands of these ...
Planejamento de comunicação e universidade: comunicação integrada nas pró-reitorias da UFSM
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2019-12-03)
This experimental project aims to assist in the process of implementing the UFSM Communication Policy, through Strategic Planning, thus establishing an integration of communication in the Pro-Rectories. Through this work ...
Organizational structure and ICT strategies in the Brazilian Justice
(2010)
In this case study, we analyze the influence of the organizational structure in the definition and implementation of information and communication technologies (ICT) strategies in the Brazilian Judiciary System. The analysis ...
La comunicación estratégica como proceso fundamental para el mejoramiento y el éxito dentro de las organizaciones.
(2014-07-14)
In organizations there are groups that somehow are part of a social system that is established within the same company. These groups must achieve goals, a mission and make true a vision, which are proposed within the ...