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El impacto del scam advertising social de Cannes Awards en la ética publicitariaThe impact of social scam advertising of Cannes Awards in advertising ethics
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
El impacto del scam advertising social de Cannes Awards en la ética publicitaria
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-15)
El presente artículo analiza las campañas sociales que se han valido de anuncios falsos (scam ads) con el propósito de ganar premios. Identificaremos si los premios de la industria publicitaria están fomentando una cultura ...
Un nuevo modelo femenino en la publicidad : estudio en recepción del pasaje de las "mujeres ideales" a las "mujeres reales"
(Universidad de San Andrés. Departamento de Ciencias Sociales, 2014-05-10)
Is my kid that naive? Parents’ perceptions of their children’s attitudes towards advertising on smartphones in Chile
It is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children ...
Cognitive Mechanisms Of Kazakhstan Commercial And Social Advertising Text
(Universidad del Zulia, 2019)
What do environmental advertisers Say and how does the public understand them? Contributions to education for sustainability
(2021-12-01)
Different strategies focused on mitigating, remedying, or preventing the intensification of environmental issues have been adopted by several institutions, organizations, governments, media, among others. One of these ...
Eliciting Emotions as Cultural Mediation: Advertising and the Non-rational Space between Culture and the Economy
(2020)
The present study explores the connections between emotions, culture and economy within the framework of advertising practices. In this way, grounded on the discourses of London-based advertising practitioners, this research ...
When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret ...
Self-regulation and sexist advertising: Opportunity for improvement for CONARAutorregulación y la publicidad sexista: Oportunidad de mejora para el CONAR
(Pontificia Universidad Católica del Perú, 2018)