This paper clarifies the definitions of the five different terms used by companies associated with Social Marketing in international journals. It reviews terms usually linked to social marketing practice, and discusses ...

Purpose: This study aims to verify how the product-relevant market for wines should be defined. To do so, the authors apply an empirical methodology to determine the levels of substitution among wine-categories, identifying ...

Impulsionadas pela globalização, as empresas globais buscam o crescimento em mercados emergentes, ganhando a atenção dos fabricantes de bens de consumo globais. Entretanto, ao contrário dos mercados maduros, esses mercados ...

The purpose of this study was to define community strategic relationship and marketing (CSRM) as a relevant tool to foster the development of communities and the sustainability of organizations. The method was rationalist, ...

Los conflictos de Derecho de la competencia asociados a las multi-sided platforms son cada vez más frecuentes, por ese motivo se realiza este trabajo que presenta las actuaciones que están llevando a cabo las autoridades ...

The Personal Marketing Personal Trainer is defined as an individual strategy to attract, acquire and develop contacts and relationships interesting professional standpoint, as well as to promote and give visibility to the ...

This study was carried out with the intent to understand the relationships of the es-sential marketing capacities in the process of opening new markets of fashion com-panies with different strategic orientations: cost, ...

This study was carried out with the intent to understand the relationships of the es-sential marketing capacities in the process of opening new markets of fashion com-panies with different strategic orientations: cost, ...

En el presente trabajo de investigación se habla sobre las estrategias de Marketing Digital y su implementación por parte de las microempresas que se dedican a la comercialización de productos artesanales en la ciudad de ...