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Marketing metrics, Big Data and the role of the marketing departmentMétricas de marketing, Big Data e o papel do departamento de marketing
(Universidade Federal de Santa Maria, 2019)
Métricas de desempenho de marketing: um estudo sobre as métricas aplicadas na indústria calçadista
(Universidade do Vale do Rio dos Sinos, 2016-04-19)
Marketing performance metrics is a frequent topic in marketing journals and conferences, and search for the set which satisfies the need for companies, their great questioning. More than handle the most practiced models ...
Métricas de desempenho de marketing: um estudo sobre as métricas aplicadas na indústria calçadista
(Universidade do Vale do Rio dos Sinos, 2016-04-19)
Marketing performance metrics is a frequent topic in marketing journals and conferences, and search for the set which satisfies the need for companies, their great questioning. More than handle the most practiced models ...
Valor de marca em serviços: proposta e validação de um modelo
(Universidade do Vale do Rio do Sinos, 2009-03-11)
Brand management has been considered a critical point of marketing study, mainly when it is related to brand equity. Many studies show significant differences between products and services indicating that new studies, ...
Desarrollo de los atractivos turísticos del Cantón Penipe con estrategias de marketing digital.
(Escuela Superior Politécnica de Chimborazo, 2017-06-09)
The objective of the research apply digital marketing strategies for the promotion of
the tourist attractions of the Canton Penipe Chimborazo Province on the basis of current trends in virtual markets. The design of the ...
Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review
In practice marketing can and should play an important role in mobile applications when formulating marketing strategies. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies ...
USE OF METRICS IN SOCIAL MEDIA AND SITE PERFORMANCE INDICATORS AND THEIR RELATION TO BRAND VALUE IN BRAZILIAN COSMETICS COMPANIES
(Univ Nove Julho, 2018)
This article aims to analyze the use of metrics in "social media" and "site performance indicators" and their relationship with brand value by cosmetic companies in Brazil. In this research, it was necessary to create a ...