The aim of this study is to discuss the autobiographical and ambivalent journey Michael Ondaatje takes to Sri Lanka. The travel to his homeland implies another deeper and more personal journey. Ondaatje's reports are ...

Out of a compilation of the archetypes developed by Carl Gustav Jung, Joseph Campbell creates his theory of the hero’s journey. Campbell (2004) develops this theory as a way of tracing patterns on how individuals’ character ...

Worldwide, salt consumption exceeds the World Health Organization’s recommendation of a daily intake of 5 g. Customer journey mapping is a research method used in market research to understand customer behaviors and ...

Out of a compilation of the archetypes developed by Carl Gustav Jung, Joseph Campbell creates his theory of the hero’s journey. Campbell (2004) develops this theory as a way of tracing patterns on how individuals’ character ...

The journey towards the publication of Gramsci’s writings is well known, especially The Prison Notebooks. A journey that involved widespread disclosure of Gramsci’s name and work until he became the most renowned Italian ...

This study analyzed the Admissions process of the Salesian Polytechnic University in Guayaquil from the customer's point of view, the aspects most valued by users were identified and the Customer Journey was built in order ...

This article seeks to analyse the mass protests that ecloded in the main cities in Brazil in June 2013 - the so-called June Journeys -, event which represented an inflection moment in the country's recent political history ...

The hero's journey is a narrative structure identified by several authors in comparative studies on folklore and mythology. This storytelling template presents the stages of inner metamorphosis undergone by the protagonist ...