Propuesta de construcción del customer journey para la mejora de los procesos del área de admisiones y marketing de la Universidad Politécnica Salesiana sede Guayaquil, año 2021

Abstract

This study analyzed the Admissions process of the Salesian Polytechnic University in Guayaquil from the customer's point of view, the aspects most valued by users were identified and the Customer Journey was built in order to build customer loyalty through excellence at service.