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Transmission of family identity and consumer response: do consumers recognize family firms?
(2021)
Communicating the identity of a family business generates positive results in consumer response. The paper aims to understanding how the efficient transmission of family identity can influence consumer behavior is essential ...
Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
Family firms’ identity communication and consumers’ product involvement impact on consumer response
(Wiley-Liss Inc., 2019)
The purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and ...
Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
(European Journal of International Management, 2020)
Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
(European Journal of International Management, 2020)
Relações de gênero em posições de poder: o lugar das herdeiras no processo de sucessão de uma empresa familiar de Curitiba-PR
(Centro Federal de Educação Tecnológica do ParanáCuritibaPrograma de Pós-Graduação em Tecnologia, 2003-04-25)
This study relates the gender relations in positions of Power - the position of the inheritresses in the succession process of family firms. The motivation for this study is originated by three factors: the high percentage ...
Exploring the Connection Between Socio-Emotional Wealth and Familiarity: an Integrative Conceptual FrameworkExplorando la conexión entre la riqueza socioemocional y la familiaridad: un marco conceptual integradorExplorando a conexão entre a riqueza socioemocional e a familiaridade: um referencial conceitual integrador
(Universidad Militar Nueva Granada, 2021)
Exploring the Connection Between Socio-Emotional Wealth and Familiarity: an Integrative Conceptual FrameworkExplorando la conexión entre la riqueza socioemocional y la familiaridad: un marco conceptual integradorExplorando a conexão entre a riqueza socioemocional e a familiaridade: um referencial conceitual integrador
(Universidad Militar Nueva Granada, 2021)