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Marketing sustentable. Utilización del marketing sustentable en la industria textil y de la indumentaria
(Facultad de Diseño y Comunicación. Universidad de Palermo, 2019)
Marketing Intelligence: Boom or Bust of Service Marketing?
Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ...
Tendencias y perspectivas del marketing en las pymesMarketing trends and perspectives in SMEsTendências e perspectivas de marketing nas PMEs
(Pontificia Universidad Católica del PerúPE, 2022)
Propuesta de marketing turístico comunitario para la parroquia Sibambe, cantón Alausí, provincia de Chimborazo
(Escuela Superior Politécnica de Chimborazo, 2020-07-22)
The Community Tourism Marketing for the parish of Sibambe, Alausí canton aims to increase the visits of national and foreign tourists to improve the economy of the parish with the creation of a Digital Marketing Plan. To ...
Inbound marketing: desenvovimento de um plano de negocios
(Universidade Federal de Minas GeraisBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASUFMG, 2019)
This paper aims develop a business plan for a digital marketing product that is based on the Inbound Marketing methodology, understood as the result of synergistic delivery of systematically executed services, according a ...
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú.The Application of Relational Marketing in Latin American Mass Consumer Markets: A Case Study in PeruA aplicação do marketing relacional em mercados massivos da América Latina: estudo de casos no Peru
(Universidad del Rosario, 2013)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
Plan de marketing para la Empresa Humitas San Nicolás de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2019-06-24)
The current research Project aimed to develop a marketing plan for “Humitas San Nicolás” enterprise at Riobamba city, which seeks to contribute to the enterprise positioning and development in the market, by means of stating ...
Desarrollo y posicionamiento de marca
(Universidad de Belgrano. Programas de las Materias - Facultad de Humanidades – Carrera de Licenciatura en Relaciones públicas e institucionales, Plan 2008.)