The Diffusion of Innovation literature is based on well succeeded products and present a pro-change bias, an assumption that innovations are positive and will be adopted by all consumers. However, a large portion of new ...

Purpose: The purpose of the paper is to question the possible reach of anti-brand movements and, by extension, those movements that criticize capitalism via consumption, in order to reflect on the impasse in critique, given ...

Equipment of sugar cane plants and mineral extraction are submitted to severe abrasive wear conditions. Welded hardfacings are usually applied to repair this kind of damage, where commercial chromium/carbon-rich welding ...

This study aims to comprehend the emerging of a new consumer. The consumer concerned is a responsible one that acts as an active actor, articulating cultural resources and speeches that impact and cause changes in the ...

This study aims to comprehend the emerging of a new consumer. The consumer concerned is a responsible one that acts as an active actor, articulating cultural resources and speeches that impact and cause changes in the ...

Consumer culture, whose roots lay in the final decades of the nineteenth century, has been restructuring itself as a political culture of consumption. In this new phase, corporations are taking the place of politics, while ...

Gastrointestinal nematodes significantly affect the ovine industry, and Haemonchus contortus is considered the most pathogenic parasite in tropical regions. This situation is aggravated when the main strategy to control ...