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The Impact of Cognitive-Affective Content on Advertising Messages in Consumer Attitudes and Behavioral Intentions: The Dual Cognitive-Affective Model (DMAC)-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
The Impact of cognitive-affective content on advertising messages in consumer attitudes and behavioral intentions : the dual cognitive-affective model (DMAC)
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-07-01)
In advertising, two important theoretical approaches, cognitive and affective, explain how consumer attitudes and behavioral intentions are affected by message content. However, the effects of cognitive and affective content ...
Negative Core Affect and Employee Silence: How Differences in Activation, Cognitive Rumination, and Problem-Solving Demands Matter
(American Psychological Association, 2015)
Employees can help to improve organizational performance by sharing ideas, suggestions, or concerns
about practices, but sometimes they keep silent because of the experience of negative affect. Drawing and
expanding on ...
What affective neuroscience means for science of consciousness
(2013-01-01)
The field of affective neuroscience has emerged from the efforts of Jaak Panksepp in the 1990s and reinforced by the work of, among others, Joseph LeDoux in the 2000s. It is based on the ideas that affective processes are ...
What affective neuroscience means for science of consciousness
(2013-01-01)
The field of affective neuroscience has emerged from the efforts of Jaak Panksepp in the 1990s and reinforced by the work of, among others, Joseph LeDoux in the 2000s. It is based on the ideas that affective processes are ...
The human activity as affective-cognitive unit: A historic-cultural approach
(2016-01-01)
This article puts in question the affectional-cognitive unit which sustains the human activity, with the purpose to light incorrectness of approaches which dichotomize reason and emotion. It asserts that such dissociations ...
The effect of cognitive functioning and affects on the loneliness of elderly people
Purpose: The purpose of this study is to verify the effect of general cognitive functioning and positive and negative affects on loneliness in the elderly people and to analyze the mediating effect of positive affects on ...
Assessment and Impact of Cognitive Impairment in Multiple Sclerosis : an Overview
(2019)
Cognitive impairment affects 40-60% of patients with multiple sclerosis. It may be present early in the course of the disease and has an impact on a patient's employability, social interactions, and quality of life. In the ...