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Business-to-business marketing: Brazilian scientific production from 2008 to 2018Marketing business-to-business: Análisis de la producción científica brasileña desde 2008 hasta 2018Marketing business-to-business: Análise da produção científica brasileira de 2008 a 2018
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2019)
A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing
(Routledge, 2019)
Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 ...
Better together: How multinationals come together with business groups in times of economic and political transitions
(John Wiley & Sons, Inc., 2018)
This article studies two interrelated questions. First, why did business groups in emerging markets thrive and prevail after pro‐market reforms were implemented in their countries? And, second, what type of adaptation ...
Strategies in a global environment: Sim Mercury Shoes
(ITESO, 2013-12)
Strategies in global environment: Sim Mercury Shoes
(ITESO, 2013-12)
Strategies in global environment: Sim Mercury Shoes
(ITESO, 2013-12)
Strategies in a global environment: Sim Mercury Shoes
(ITESO, 2013-12)
Strategies in a global environment: Sim Mercury Shoes
(ITESO, 2016)
Strategies in global environment: Sim Mercury Shoes
(ITESO, 2016)
Marketing Library Services: A Nuts-And-Bolts Approach - Fid 709
(La Rosa, Sharon, 1995)
We begin with a conceptual approach to marketing, which leads into a review of the marketing process- Analyzing customers' needs and the marketer's abiiity to satisfy those needs. Librarians who wish to understand the why ...