Artículo de revista
A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing
Fecha
2019Registro en:
Journal of Business-to-Business Marketing, Volumen 26, Issue 1, 2019, Pages 75-94
15470628
1051712X
10.1080/1051712X.2019.1565142
Autor
Valenzuela Fernández, Leslier
Merigó Lindahl, José
Lichtenthal, J. David
Nicolas, Carolina
Institución
Resumen
Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 to 2016. The analysis focuses on the most cited articles and authors, h-index, publications per year, among others that typically are conducted for BAs. Design/Methodology/Approach: This paper begins with an introduction to the JBBM, showing its characteristics, its history as well as the editorial development and subsequent journal positioning. This information is followed by an analysis based on bibliometric methodology (BM) which considers the h-index, total citations (TCs), total papers (TPs), TC/TP ratio and other similar measures. To display this information, investigation was done to determine the most cited journals, articles, authors, universities and countries, ergo with the greatest incidence within JBBM. Analyzed