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Cognitive Mechanisms Of Kazakhstan Commercial And Social Advertising Text
(Universidad del Zulia, 2019)
A construção da identidade em campanhas/peças fotográficas de moda de marcas nacionais
(Universidade Federal de Santa MariaBRComunicaçãoUFSMPrograma de Pós-Graduação em Comunicação, 2013-03-04)
This dissertation proposes to examine, since the perspective of a discursive semiotics, advertising communication targeted to fashion, examining in particular photographic fashion advertising texts in their broader context, ...
The identity building in photographic fashion campaigns/advertisings of national brandsA construção da identidade em campanha/peça fotográfica de moda de marca nacional
(Universidade Federal de Santa Maria, 2016)
Uma genealogia da temática LGBTQI+ na publicidade brasileira (1970 – 2019)
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2020-05-25)
This dissertation has as its research theme the LGBTQIA + representation in advertising,
having as its delimitation the relationship between market and social interests. In a
scenario of reformulations in the advertising ...
A propaganda publicitária e sua significação no simbólico coletivo: análise discursiva de propagandas publicitárias do governo Dilma
(Universidade Católica de Pernambuco, 2013-03-01)
Advertising is currently seen as a system of indoctrination and framework of a population to a particular system of ideas and values. She may be able to detain individuals, producing
meanings which are of actually framing ...
Das diferentes relações contraídas pelos textos publicitários televisuais
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2017-03-20)
The present thesis is interested in the television communication process, proposing to examine, in specific, the
advertising discourse, with the main objective to analyze the relations contracted between advertising texts ...
Texto publicitário outdoor: discurso retórico como estratégia de persuasão
(Universidade Tecnológica Federal do ParanáPato BrancoBrasilDepartamento Acadêmico de LetrasLicenciatura em LetrasUTFPR, 2018-06-19)
This paper presents a study of the persuasive elements in advertisings billboards photographed in the city of Pato Branco - PR, in order to verify the rhetorical discourse in the form and content. It discusses the techniques ...
Towards automated advertising strategy definition based on analytics
In today’s world, advertising has become one of the most
important aspects of modern life and has impacted society in many ways.
We could say, that it has become embedded (even surreptitiously) into
the human symbolic ...